Keeping buyers positive in the face of challenges starts before the transaction even begins and continues all the way to the closing table. Author and trainer Bernice Ross offers a 10-step plan for keeping your buyer clients on track so that they can a… Continue reading
One revenue stream is not enough to keep you afloat during market shifts. Trainer and author Bernice Ross speaks with agent Taunee English to discover how she leverages three different streams to maximize financial security. Continue reading
If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading
September is a fantastic time to refresh your listings and create unique, eye-catching marketing campaigns that will get your listings sold now. Author and trainer Bernice Ross guides you through an autumn plan to reboot and reposition your listings fo… Continue reading
Give your first-time homebuyers the information they need to stay motivated to buy against rising prices, rents and rates. Homeownership is still key, according to trainer and author Bernice Ross. Continue reading
Remember your most miserable client? To avoid repeating that experience, trainer and author Bernice Ross suggests reverse-engineering it so that you don’t attract someone similar. Continue reading
As the market shifts, it’s important to make every penny count. That starts with getting the most out of your current tech budget. Trainer Bernice Ross walks you through evaluating and adjusting your tech stack for greater efficiency and savings. Continue reading
Despite all of the platforms and tech companies coming for real estate agent commissions, transactions hinge on the expertise of Realtors. Trainer and author Bernice Ross offers strategies for making the most of the opportunities the market offers righ… Continue reading
If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Trainer Bernice Ross is here with the strategies that have helped her successfully weather multiple downturns. Continue reading
The ultra-luxury real estate game is infinitely more complex than doing a typical transaction. Trainer Bernice Ross offers insight into the art of the super-high-end deal. Continue reading