Author Archives: Bernice Ross

What can you do when leads plummet? Here’s a plan

By | | Uncategorized
Comments Off on What can you do when leads plummet? Here’s a plan

As lead sources dwindle while we’re all sheltering in place, here’s how you can double down and take the basics of lead conversion digital. Continue reading →

How to stay in touch and generate leads in a changing market

By | | Uncategorized
Comments Off on How to stay in touch and generate leads in a changing market

Despite today’s uncertainty, real estate agents still need to find ways to drum up new business. With these practices and helpful cold-calling scripts, agents can generate new leads while staying top-of-mind with previous clients. Continue reading →

8 strategies for working around coronavirus roadblocks

By | | Uncategorized
Comments Off on 8 strategies for working around coronavirus roadblocks

Columnist Bernice Ross reached out to the Inman Coast to Coast Facebook group this week to find out how agents are pivoting to cope with today’s COVID-19 market. Here are some workarounds for the issues agents are facing in the field. Continue reading →

10 strategies for combating the stress of uncertainty

By | | Uncategorized
Comments Off on 10 strategies for combating the stress of uncertainty

Although you can’t anticipate what the pandemic will do in the future, you can control how you respond to it. Here are 10 strategies to help ease anxiety. Continue reading →

TikTok for real estate: How to harness this next-gen social media app

By | | Uncategorized
Comments Off on TikTok for real estate: How to harness this next-gen social media app

Real estate agents are using TikTok to take their business to the next level. Here’s how creating content on this popular video-sharing app can help you build your brand and generate leads. Continue reading →

Thinking about refinancing your 30-year mortgage? Think again!

By | | Uncategorized
Comments Off on Thinking about refinancing your 30-year mortgage? Think again!

All those deals soliciting homeowners to refinance their mortgages at today’s low interest rates might sound great, but when you really dig into the numbers, that’s often not the case. Here’s why. Continue reading →

How to avoid overpricing properties in a shifting market

By | | Uncategorized
Comments Off on How to avoid overpricing properties in a shifting market

If your market has begun to slow, understanding how to properly price homes in a declining market — and how to talk about it with clients — is critical. Continue reading →

Do buyers really determine the sales price?

By | | Uncategorized
Comments Off on Do buyers really determine the sales price?

The conversation at Inman Connect New York changed the way columnist Bernice Ross thinks about home sales pricing. Here’s why. Continue reading →