Author Archives: Bernice Ross

Do buyers really determine the sales price?

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The conversation at Inman Connect New York changed the way columnist Bernice Ross thinks about home sales pricing. Here’s why. Continue reading →

How to keep big brother from spying on you and your clients

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When there are nanny cams watching, smart devices quietly recording and cookies tracking you all across the internet, what steps can you take to protect both you and your clients from the very real, and sometimes unknown, invasions of privacy? Here are… Continue reading →

Ever wonder exactly what to say? Here’s the scoop

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In “Exactly What to Say for Real Estate Agents,” authors Phil M. Jones, Chris Smith and Jimmy Mackin provide “30 Magic Words” to help real estate agents with the most common critical and difficult conversations they face today.  Continue reading →

How to deal with a ‘Listing Impossible’

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Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading →

How to hit the sweet spot for your business in 2020 

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Who’s most likely to list their home? When’s the best time to ask for a price reduction? Which day of the week and time of day will get the most opens on your email? Here’s what you need to know to hit the sweet spot for your business in 2020. Continue reading →

10 tips for making 2020 your best year yet

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Even when your life is chaotic and full of tension, you can take steps to have as many happy and productive moments as possible. The more of these you have, the better your 2020 will be. Continue reading →

Are your habits weighing you down? Get some new ones in 2020

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When a habit no longer provides a benefit, the habit not only takes up space in your life, but it also drains you of valuable time, energy and other resources. Here are the steps you can take to swap out your bad habits for some better ones this new year. Continue reading →

This Christmas, give yourself the life you wanted

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Columnist Bernice Ross is inspired by the story of Michael Combs, the author of “Our Last Christmas Wish.” The book is a reminder to not take a single day for granted and to love people around you. Continue reading →