Author Archives: Carl Medford

Your Clear Cooperation, delayed marketing exempt listings FAQ

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Team leader Carl Medford dives into a high-level overview of the changes to CCP and the larger issues that will arise from its implementation. Continue reading →

Brokerages that oppose CCP don’t want transparency: Medford

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We need a fully transparent system that favors the consumer, not the broker, team leader Carl Medford writes, so that buyers and sellers can feel confident when transacting real estate. Continue reading →

Conflict can be a good thing. Here’s how to keep it from becoming toxic

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Disagreements are inevitable in business. Team leader Carl Medford has sussed through much research to bring you seven ways conflict can be a good thing and nine tips for keeping it healthy. Continue reading →

4 keys to maintain healthy communication with clients, teams

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Communication doesn’t have to be fancy, team lead Carl Medford writes, but it does need to be proactive. Find out how to reach out more often. Continue reading →

Is removing Days on Market and price history a good idea or not?

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Team leader Carl Medford looks at the Clear Cooperation debate through the lens of a simple question: “What’s best for the consumer?” Continue reading →

Only 29% of agents are doing deals. Here’s how to be one of them

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From underqualified agents to mindless recruiting practices, team leader Carl Medford outlines the things that need to change in order to elevate the industry. Continue reading →

Maximizing a ‘3rd place’: 3 keys to building relationships that transact

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Third places, where people gather for face-to-face social interaction, offer an opportunity for real estate agents in our increasingly fragmented and isolated society, team leader Carl Medford writes. Continue reading →

To sell or not to sell? Homeowners reprioritize reasons for waiting

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What are the root causes of the ongoing listing lock-in effect? Team leader Carl Medford looks at seller attitudes and how to tap into the percentage of homeowners who are willing to move. Continue reading →

24 gifts real estate agents actually really want for Christmas this year

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Forget gadgets and swag. According to team leader Carl Medford, what Realtors really want right now are well-behaved children at open houses, punctual contractors and, well, an end to 2024. Continue reading →

Clearing up lingering confusion over the Clear Cooperation Policy

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This year, Realtor devotion to fiduciary duty has been openly questioned, team leader Carl Medford writes. Is this the time to adopt a policy that appears to undermine consumer interests? Continue reading →