Author Archives: Carl Medford

‘It is a weird market’: Why ‘highest and best’ could be a deal-killer

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Instead of a blanket call for the highest and best offer, listing agents and buyer agents need to get back to the basics of negotiating. Continue reading →

Vibe check: 4 hacks to create a successful work environment

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Environment is everything when it comes to productivity and optimal outcomes, writes team leader Carl Medford. Here’s how to create one that’s conducive to success. Continue reading →

Commission compression depression? 4 steps to ease the pain

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Do your clients focus on price or potential? Whether it’s your commission or their home price, their attitude will make all the difference. Continue reading →

8 critical traits that separate great real estate leaders from the rest

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Leadership is not an inherent quality; it can be learned and constantly improved, according to PLACE’s Ben Kinney and Brian Gubernick. Team leader Carl Medford outlines the eight qualities they’ve identified as leadership game-changers. Continue reading →

Rivals to allies: Foster healthy competition with these 4 rules

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Healthy competition should be the foundation upon which we strive to provide our clients with the highest level of customer service and care. Team leader Carl Medford outlines the difference between healthy and toxic ways of engaging. Continue reading →

Playing the blame game in this market? Here’s how to stop

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Whether you call it TBG or the blame game, it has an insidious effect on your business, writes team leader Carl Medford. The longer it’s allowed to fester, the more damage blame will cause to team unity and morale, along with client confidence and trust. Continue reading →

How the 5 love languages can transform your work life

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Because many teams work closely together, it’s smart to take time to discuss love languages as a team. Help individuals identify their specific love language, and then work to develop an office culture that helps effectively nurture each other and buil… Continue reading →

What can we learn from a chicken sandwich? 5 key takeaways

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Although they claim to have been the first to offer a fried chicken sandwich, Chick-fil-A realized that anyone else could offer a competing product. Therefore, they focused on developing an unbeatable customer experience. Continue reading →

How to navigate 2023 using your personal North Star

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Charting your course is essential for navigating effectively. Team leader Carl Medford offers a guide to creating a set of beliefs and practices that help your company navigate through the unknown waters of their market. Continue reading →

Go pro! 23 reasons top agents stand out among amateurs

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When markets get tough, and 2023 is certainly shaping up that way, it’s the professionals who come out in the winner’s circle while the amateurs are left standing on the sidelines. Continue reading →