Author Archives: Chris Pollinger

25 unique ways to cut brokerage costs (without killing growth)

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Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more. Continue reading →

25 unique ways to cut brokerage costs (without killing growth)

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Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more. Continue reading →

4 advanced marketing tactics for real estate teams that really work

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According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading →

4 advanced marketing tactics for real estate teams that really work

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According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading →

Billion-dollar mergers, upheaval and a real estate reckoning

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Billion-dollar deals aren’t just making headlines; they’re reshaping the industry, consultant Chris Pollinger writes. The subsequent impact will be felt by every agent, brokerage and homebuyer in the game. Continue reading →

19 skills every real estate agent will need in the next 5 years

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The next five years, luxury consultant Chris Pollinger writes, will separate the real players from the ones who are just dabbling in real estate. Continue reading →

No, you don’t need more leads. Here’s what to do instead

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Stop blaming the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes. Continue reading →

No, you don’t need more leads. Here’s what to do instead

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Stop blaming the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes. Continue reading →

Why recruiting more agents is killing your brokerage

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Bringing in huge numbers of mediocre agents won’t make your brokerage better, luxury consultant Chris Pollinger writes. It will just lead to more headaches for you. Continue reading →

9 strategies for indie brokers to keep real estate agents thriving

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By investing in your agents with innovative and meaningful initiatives, you’re building a foundation for long-term success, luxury advisor Chris Pollinger writes. Continue reading →