Going hyperlocal: 5 brokerages ingraining themselves in their neighborhoods

We reached out to brokers across the U.S. to find out how they make their offices essential parts of their communities. Their answers offer insights into the ways that you can make your space matter more — not just to agents and clients, but to friends… Continue reading

Going hyperlocal: 5 brokerages ingraining themselves in their neighborhoods

We reached out to brokers across the U.S. to find out how they make their offices essential parts of their communities. Their answers offer insights into the ways that you can make your space matter more — not just to agents and clients, but to friends… Continue reading

Staging a new listing? Explore the latest fall design trends

Whether you’re helping sellers stage their home for fall buyers or just want to update a space, Interior Marketing Group Staging Director Christina Slater has all of the best tips for a seasonal makeover. Continue reading

Meet the rock star agent who went from ’80s hair band to selling homes

The “rock star real estate agent” is a cliche that everyone seems to lean in to, but what is it like to meet one in real life? Share Ross, bassist of the ’80s metal band Vixen, spends her time offstage doing deals as a South Florida real estate agent w… Continue reading

Lesson Learned: Embrace the unexpected

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Denver-based Atlas Real Estate agent Jennifer Reinhardt shares how she turned lemons into lemonade. Continue reading

Dear Marketing Mastermind: How do I balance privacy and social media marketing?

In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: privacy matters. Where is the line between maintaining your privacy while also keeping an authe… Continue reading

Lesson Learned: 10 lessons the pros learned the hard way

I’ve talked to brand new agents, seasoned veterans, and movers and shakers in the national spotlight over the past year, and one thing has always been true: Everyone has a story to tell and some wisdom to share. Here are some of our favorite, most acti… Continue reading

Why hustle culture is toxic (and how you can escape it)

Hustle culture is rooted in the idea that more effort, more hours and more dedication are all that is required for success. It’s less about work ethic and more about self-sacrifice on the alter of getting more. More business, more money — more, more, m… Continue reading

Sellers had enough? How to keep emotions in check when fatigue sets in

A home that sits on the market for months on end becomes an emotional rollercoaster for sellers. How can you help your sellers avoid seller fatigue (and agent exhaustion)? Continue reading

Lesson Learned: Take the long view

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Atlas Real Estate’s Mike Hills discusses why patience is the key to investment success. Continue reading