Author Archives: Joanna Harrison

Break it to make it: How one Hudson Valley brokerage recalibrated its tech for growth

By | | Uncategorized
Comments Off on Break it to make it: How one Hudson Valley brokerage recalibrated its tech for growth

Curasi Realty spent the past year recalibrating its tech, choosing tools that simplify marketing, strengthen reporting and support agent growth. Continue reading →

From ‘click’ to ‘close’ and beyond: how to attract clients for life in real estate

By | | Uncategorized
Comments Off on From ‘click’ to ‘close’ and beyond: how to attract clients for life in real estate

Let’s take a quick stroll through the lead lifecycle. Remember, the most successful agents attract clients for life — not just quick wins. Continue reading →

Meaningful lead engagement is the future of real estate success

By | | Uncategorized
Comments Off on Meaningful lead engagement is the future of real estate success

Success Assurance is BoomTown’s lead engagement service. It monitors your entire database for unique lead behaviors that indicate a readiness to transact. Continue reading →

Speed-to-lead: The mission-critical step where most agents fall short

By | | Uncategorized
Comments Off on Speed-to-lead: The mission-critical step where most agents fall short

Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading →