Author Archives: Kate Hulbert

3 ways this brokerage implements AI to improve operations

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AI isn’t about replacing people, Kate Hulbert writes. It’s about reducing friction, improving consistency and allowing your team to spend time on high-value work. Continue reading →

4 common client-losing mistakes agents make on their social media

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Is your social media more cringe than crispy? Contributor Kate Hulbert holds the mirror up to agents who chase trends and find themselves with fewer friends Continue reading →

5 Instagram Reel ideas to grow your real estate brand, business

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Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow. Continue reading →

5 things you can do now to generate leads all year

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It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading →

Take 5 minutes, make this change to your Google Business Profile

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Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted. Continue reading →

Boost your traffic: 3 Google Analytics stats you need to track

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A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading →

SEO made simple: 2 main things agents should focus on

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Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading →

3 biggest mistakes you’re making with your website content

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Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn’t working? Chances are, you’re making one of these mistakes. Continue reading →

10 ways your website is failing you — and how to fix them

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If your website is done right, it can be a lead-generating machine. If it’s done wrong, it can end up in the “Google graveyard” bringing in no traffic or benefit to you. Here’s how to fix 10 common mistakes. Continue reading →

Don’t miss out! 4 simple ways to generate leads on your website

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If you have a website, you are sitting on an untapped resource that has the potential to generate hundreds of leads each month for no additional cost. Here are four simple ways you can leverage your website to generate more leads.  Continue reading →