Author Archives: Marcus Larrea

Playing the long game with effective lead nurturing

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Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible. Continue reading →

‘A case of the Mondays’ can help agents beat a down market

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It’s no secret the real estate market in most places isn’t exactly on fire. While that can be demoralizing for agents, there are ways to keep motivation high and business streaming in. Continue reading →

Dealing with disasters: How agents can help their communities recover

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When disaster strikes, the connections we’ve built in the course of our daily work can prove invaluable in the recovery effort and beyond. Marcus Larrea shares how his team helped their community recover from Hurricane Ian. Continue reading →

Slowdown slump? 5 tips that’ll let you come back swinging this fall

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A market shift doesn’t have to be bad news for your real estate business. Team leader Marcus Larrea advises agents to pivot now in order to see great results from a more balanced approach. Continue reading →

Agent retention woes? 4 tips to help reduce attrition

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While the industry as a whole has an attrition rate of about 80 percent, one brokerage lost only eight agents (out of 50+) over the past four years (mostly from life circumstances). Marcus Larrea, co-founder of Palm Paradise Real Estate, gives his winn… Continue reading →