Recruiting isn’t always about who’s the best, but who’s the best fit

Recruiting and retaining agents is all about finding the people who are already the right fit for your culture and business model, brokers at Connect NYC say. Continue reading

Real estate is not broken: Anywhere’s Sue Yannaccone

Zillow’s market cap may be 50 times bigger than the franchise giant’s, but that doesn’t mean traditional industry players need to make a “fundamental pivot,” the CEO tells Brad Inman. Continue reading

Elevated mortgage rates continue to chill homebuyer demand

Mortgage rates hovering near “key psychological level” of 7 percent, a likely factor in the slow pace of applications for both refinance and purchase mortgages: MBA chief economist. Continue reading

Rocket consolidates home search, mortgage with Rocket.com launch

Announced Wednesday, Rocket’s new domain targets high-intent homebuyers by utilizing AI to provide around-the-clock support, answer questions and keep clients and agents informed. Continue reading

What the new AI reasoning models mean for real estate

ChatGPT is great for simple tasks like writing property descriptions or marketing materials. The latest AI reasoning models are capable of taking on complex assignments that once would have required a human assistant. Continue reading

Trump’s executive order to address housing costs is short on specifics

Mortgage lenders have renewed their calls to slash Federal Housing Administration mortgage insurance premiums to help buyers struggling with elevated housing costs and mortgage rates. Continue reading

Rollout of new mortgage credit scoring models pushed back

Plan to require lenders working with Fannie and Freddie to use FICO Score 10 T and VantageScore 4.0 models by Q4 2025 has been dropped, with new implementation date “TBD.” Continue reading

Trump nominates homebuilder scion to oversee Fannie, Freddie

The grandson of PulteGroup founder William J. Pulte, Bill Pulte is a private equity CEO, philanthropist and Trump loyalist with 3 million followers on X. Continue reading

FTC warns of massive spoofing op impersonating mortgage lenders

“Green Mirage” phone scam targets homeowners in all 50 states from India, using the caller ID of the borrower’s actual mortgage lender and tricking victims into making payments to U.S.-based “mules.” Continue reading

MyCUmortgage signed 18 credit unions as new clients in 2024

With three new clients signed in Q4, the credit union onboarded as mortgage partners in 2024 represent more than 421,000 members and $6.76 billion in assets. Continue reading