Author Archives: Rachael Hite

We asked ChatGPT about agent value. Its answers may surprise you

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ChatGPT answered questions about the value a real estate agent has and about how real estate commissions work. Do you agree with its answers? Continue reading →

TikTok’s viral orange trend can enhance your brand’s ‘a peel’

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Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading →

Talking money is ‘a form of protest,’ financial expert Tori Dunlap says

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With 1.9 million Instagram followers and a best-selling book, financial expert Tori Dunlap sits down with Rachael Hite to share how she’s educating women on talking about money — out loud. Continue reading →

TikTok says men think about Rome. Women’s #RomanEmpire? Safety

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Women have to think about their safety on the daily, trainer Rachael Hite writes. They don’t have time for Julius Caesar and the lore of Rome. Continue reading →

Why thousands of women will have to make health care moves in 2024

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How far do you have to drive in your state to receive quality maternal health care? To receive emergency services? These kitchen table issues are on your prospect’s minds, Rachael Hite writes. Continue reading →

What’s your 100-year plan? Finding ikigai in life and business

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The median age for a Realtor is 60. That means it’s time to think about the realities of aging, retirement and building a lasting legacy. Continue reading →

Generation Jones is most likely to downsize next. Are you ready?

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Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading →

What experts have right (and wrong) about the Silver Tsunami

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Senior housing expert Rachael Hite shares data around seniors, aging in place, downsizing and the real cost of retirement. Housing experts predicting a “Silver Tsunami” are underestimating what boomers actually want. Continue reading →

Marketing your listing by exploiting Anne Frank is just gross

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When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading →