Author Archives: Rachael Hite

Generation Jones is most likely to downsize next. Are you ready?

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Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading →

What experts have right (and wrong) about the Silver Tsunami

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Senior housing expert Rachael Hite shares data around seniors, aging in place, downsizing and the real cost of retirement. Housing experts predicting a “Silver Tsunami” are underestimating what boomers actually want. Continue reading →

Marketing your listing by exploiting Anne Frank is just gross

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When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading →

Glennda Baker: Think you have a drinking problem? You probably do

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Armed with the latest research, Rachael Hite talks with Glennda Baker about choosing sobriety in an industry that is always ready to party and why drinking is so harmful for women. Continue reading →

We will be heard: Why 2023 was the year of the woman

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Sexual harassment, abortion rights, and discussions on the economy, personal finance, and pop culture: Women dominated the conversation and the economy this year, Rachael Hite writes. Continue reading →

‘The math isn’t mathing’: Girl Math for real estate agents

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Rachael Hite offers one perspective on the commission negotiation conversation that we can’t afford to overlook. Women have to advocate for better pay across the board; their futures depend on it. Continue reading →

24 affirmations, lessons and contemplations for 2024

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Does ill will have your holiday tinsel in a tangle? Grab some hot chocolate and realign your spirit with end-of-year insights to make this chilly season merry and bright. Continue reading →

Americans hate their jobs. Real estate pros don’t have to

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Understanding the current state of work culture could save stress and retention woes, writes Rachael Hite. Here are a few ideas on how brokers can make work more enjoyable in 2024. Continue reading →

Need a break from hustle culture? Cuddle up to plush prospecting

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Burned out and bummed out is no way to start the new year. Try these plush gentle prospecting techniques to shift out of the grind and find some peace of mind. Continue reading →