Is over-the-top luxury real estate marketing coming back in style?

“People had that initial ‘I want, I want, I want,’ and then they got very clear on what they wanted,” Institute for Luxury Home Marketing President Diane Hartley told Inman. Continue reading

‘It excites me just as much as sports did’: Olympic swimmer Ryan Cochrane on working in real estate

Prior to becoming an agent, Ryan Cochrane had already brought home two Olympic medals and was a four-time champion of the Commonwealth Games. Continue reading

Dallas ‘mansion’ with no bedrooms, windows mocked on social media

While the house appears to be a typical mansion, the inside drew attention on social media for its bunker-like layout: “That’s where they brought Jason Bourne during his flashbacks.” Continue reading

4 tips for agents who want to score laughs — and leads — on Instagram

Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same. Continue reading

11 shipping containers were used to build this eco-friendly home

Re/Max agent Louise James told Inman the recycled, eco-friendly home, which hit the market for $2M, will only grow in popularity as efforts to conserve energy gain steam. Continue reading

Casper co-founder pays $500K over asking for Brooklyn townhouse

Mattress company co-founder Luke Sherwin and his wife, celebrated chef Clare De Boer, paid $5.25M in cash for the home in Brooklyn’s family-friendly Park Slope neighborhood. Continue reading

David Hasselhoff’s dermatologist is selling a mansion full of NFT art

Non-fungible tokens, which are units of data stored on blockchain, have recently become a trendy form of modern art. Now they’re part of an $88 million mansion listing. Continue reading

Brooklyn Nets owner, Alibaba founder secretly buys $157M condo

Joe Tsai, who cofounded the Chinese shopping behemoth Alibaba alongside Jack Ma, made the United States’ most expensive real estate sale so far. Continue reading

Coldwell Banker names new vice president of Global Luxury program

Michael Altneu, who boasts more than 15 years of experience in real estate, most recently at Realm, will report to Chief Marketing Officer David Marine Continue reading