Millennials can differ by age: what agents need to know

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As the oldest of the millennial generation push toward 40, they’re acting less and less like their younger selves. With partners, parenting, new jobs, and pets taking center stage, their lives are often more complicated, their circle of concerns wider … Continue reading →

3 strategies to cut through the noise and build a lasting business

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Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it, too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze. Continue reading →

Don’t ignore this part of your pipeline

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Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively usin… Continue reading →

Build a culture of learning and growth

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Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It’s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies… Continue reading →

How to curate a consistent marketing experience

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When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a … Continue reading →

Success stories from Startup Alley: FIRST

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For real estate agents and brokers, most of their new listings will come from their sphere of influence. Which means staying in touch with people they already know is paramount to driving business. But while the average homeowner moves every 7 or so ye… Continue reading →

6 tips for creating video that today’s consumers will actually watch

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Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine. Continue reading →

President Donald Trump holds Realtors in the palm of his hand

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Most were pleased with Trump’s performance and identified with him as a real estate businessman. Continue reading →

Ambassadors announced for Inman Connect Las Vegas 2019

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Ambassadors are vibrant members of the Inman community who volunteer at each event to make introductions, help new attendees find their way and bring the spirit of connection alive. Continue reading →