Reinvent your brokerage’s brand

As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading

The digital tools two top producers trust

As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry. Continue reading

Innovate or die: 11 ways agents should shake up their businesses

Given how many tech-focused real estate companies are launching and debuting new features and business models, agents on the ground don’t need to worry about innovating themselves, right? Wrong. Continue reading

Zillow is showing its own listings first for some users

In Phoenix and Las Vegas, Zillow appears to have tested the prioritization of its own listings above others on its website, according to an analysis by Inman. Continue reading

Student debt isn’t the only thing holding buyers back

Student debt isn’t the only thing holding back home sales, which reached a six-year low in December and have been on a steady decline since 2004. Continue reading

8 steps for crafting a solid real estate marketing plan

As a real estate agent, how you sell yourself often directly translates into how many homes you sell. Here are ICNY speakers’ top tips on how agents can upgrade their marketing game. Continue reading