What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading
Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading
Cindy Gallop loves to tell people how old she is. She says it’s a special number because it’s a subtotal of your learnings, life experiences and everything you’ve been through to date. “I’m fifty-nine and shout it from the rooftops,” she says. Gallop, … Continue reading
“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading
There have been questions over the employment status of real estate agents in California — and possible ramifications or ripple effects nationwide — in the wake of a labor ruling by the California Supreme Court over a year ago. Continue reading
(Update: On July 8, 2019, a federal judge blocked the Trump administration order that would have required drug companies to include prices in their TV ads. A Health and Human Services spokeswoman said the administration “will be working with the Depart… Continue reading
Warburg Realty has embarked on a new partnership that will enable it to execute targeted social media advertising for all of its listings. Continue reading
Real estate sales and marketing platform Curaytor announced Wednesday, via Instagram, that customers are now able to integrate the popular picture-based social medium into their marketing plans. Curaytor will only communicate via The Gram for the next … Continue reading