Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflictin… Continue reading

Use artificial intelligence to improve your lead conversion rate

Today’s real estate agents face enormous obstacles to maintain a consistent revenue stream — market dynamics and growing competition from other agents and digital alternatives are a constant threat. RAP Success Systems (RAPSS) simplifies and reduces th… Continue reading

RE/MAX Results arms agents with buyer insights

RE/MAX Results, the nation’s largest RE/MAX franchise by transaction sides is arming its agents with a new tool to provide its agents and customers with buyer demand insight through real estate data and analytics startup Buyside.  Continue reading

RE/MAX’s new video tool kicks off 2019 marketing blitz

The company is preparing to launch its 2019 outdoor, radio, digital, TV and social media ads, and the first spots will tout the company’s new free video advertising platform for its more than 120,000 agents. Continue reading

In 2019, think like a platform, not a brokerage

The real estate industry is at a pivotal moment. Change is not only coming; it’s already here. It’s disrupting the industry, and traditional brokerages are the ones most affected. Continue reading