Six branding experts share their thoughts on Realogy’s rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be. Continue reading
Former Compass regional president Kamini Rangappan Lane has joined Sotheby’s International Realty, according to an announcement on Monday. Lane will lead the brokerage’s sales strategy. Continue reading
A week after announcing Realogy’s rebrand as Anywhere, CEO Ryan Schneider shared his plan for beating Zillow at direct-to-consumer business on Thursday at Inman Connect Now. Continue reading
Announced Thursday at a Realogy Investor Day event, the brand refresh aims to “reimagine the consumer experience at any point in the real estate transaction journey,” according to a statement. Continue reading