Tag Archives: b2b

How to build brand awareness as a newbie agent

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Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading →

5 tips for staying relevant regardless of market, brokerage or location

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Rob Latufo isn’t sure going forward what commission structures will be like, what corporate entity he will be working for or how many transactions a year he will be able to derive from the mass of leads out there, but he’s sure of one thing: Agents nee… Continue reading →

3 tips for mastering the marketing hustle

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Have you heard of the entrepreneur John Henry? Considering that he’s 26 years old, his two multifamily properties, private equity fund worth $25 million and docuseries on Viceland are quite impressive. Here are his top three marketing tips. Continue reading →

10 ways to show your clients a fun time (and stay top-of-mind)

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Staying in touch with clients in ways that don’t feel like sales calls to them is a challenge every good agent faces. Here are a few client appreciation ideas to get you through the year. Continue reading →

Going through a dry spell? Here are 7 tips for making it rain

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Most know that being a real estate agent isn’t as seen on TV. There’s an infinite potential for reward, but parallel potential for risk. And just about everyone hits a slump at some point. So how do you get back on track once you’ve hit a drought? Star… Continue reading →

5 bad behaviors that will land you in Realtor court

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Bad behavior and violations of any of the 17 articles in NAR’s Code of Ethics can result in an ethics complaint, where a Realtor may have to appear before their peers at a professional standards hearing. Here are five examples of unethical behavior tha… Continue reading →

Why multitasking is the greatest productivity myth

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You might feel as if you’re achieving a lot by undertaking several tasks at once, but the opposite is true. Neuroscience research shows that multitasking confuses the brain, slows you down and makes you prone to make errors. Continue reading →

9 mindset mistakes that’ll ruin your business

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We all talk about things agents should do to be successful, but today, let’s talk about things that’ll absolutely ruin your business, so that you read, absorb — and go do the opposite of these things. Continue reading →