Why you should treat everyone like a client from the moment you meet

Successful real estate agents foster a relationship dynamic in which clients and potential clients start thinking of them like their other service providers, such as their accountants, their dentists and their hair stylists. Continue reading

Ready to hang out your shingle? Avoid these 5 mistakes

As attractive as having your own brokerage firm might be, the sad fact is that many fail. To ensure that your business isn’t doomed from the start, avoid these mistakes when opening your own brokerage. Continue reading

What agents (and their clients) need to know about mold

Mention the word “mold,” and you can send a buyer running from a transaction. Agents need to understand the true nature of mold and its impacts to protect both buyers and sellers. The good news is that it’s an issue that can be fixed. Continue reading

How to create an unforgettable showing experience for buyers

Here are a few ways to make sure your listing is an unforgettable showing experience for potential buyers, one that’ll stand out in the sea of inventory and stay on buyers’ minds.  Continue reading

Why indie brokers should take back the search

Until recently, regular Inman contributor and indie broker Troy Palmquist thought using a branded app was a luxury. But after a conversation and some research, he’s opened his eyes to the possibility of white-labeled tech and the benefits that far outw… Continue reading

Tired of losing business? 6 ways to build client loyalty

Did you know that even a 5 percent increase in client retention can increase your profitability by 75 percent? Here are six ways to build loyalty and keep your clients for life. Continue reading

4 terrible ways to get ‘likes’ on social media

Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading

5 tips for taking your up-and-coming listing from ‘for sale’ to ‘sold’

As the listing agent of a property in an up-and-coming neighborhood, you have so much opportunity to capitalize on a trending location. Here are five tips for moving your listing by tapping into what the buyer is looking for. Continue reading