Christy Murdock isn’t Emily Post or Miss Manners, but she does have the lowdown on how to behave in real estate. With so many platforms and processes, you need to keep up with the rules — both old and new. Here you’ll find ways to put your best foot fo… Continue reading
Convenience and COVID reintroduced customizable barcode technology. WEST’s Sam Trimble explains how to make the most of scannable QR codes. Continue reading
A 2021 survey showed that 1 in 3 real estate transactions were targeted by cybercriminals. Real estate agents can no longer afford to ignore the threat or meet it with a one-line warning at the bottom of their email signature, says Rich Hopen. Continue reading
More and more Russian hackers are looking to unleash cyberattacks across the world. Keep yourself and your clients safe with these strategies from cybersecurity expert Robert Siciliano. Continue reading
If you had a blockbuster year in your real estate business, you need to ensure that you have a financial plan in place. CFP Jordan Curnutt offers some key tax planning strategies to consider. Continue reading
Crimes of the heart and crimes of the wallet often go hand in hand. Here’s what you can learn from the recent spate of scam-based documentaries. Continue reading
Remember, when you’re cold-calling, you’re serving — not selling, coach Darryl Davis reminds. He offers three concepts and six dialogues that can help you communicate more effectively. Continue reading
No matter what the market does, there are always agents who have growing businesses. Jimmy Burgess shares seven steps you can take in this shifting market to ensure that you thrive. Continue reading
Communicating in a way that’s natural, easy and from-the-heart, rather than from a cut-and-dried script, allows you to make a personal connection with the client. Coach Darryl Davis provides five dialogues so that you’ll always have the right words for… Continue reading
Your SOI consists of a group of people who already know you well, whether it’s family, friends or colleagues. According to broker Stan Ponte, this group will become a huge source of repeat and referral business. Continue reading