Should your clients bid over asking price? A look at pros and cons

In a hot seller’s market, how should agents help their clients with pricing, bidding strategies and closing successfully? Broker Jenny Usaj offers keys to setting appropriate buyer expectations from the start. Continue reading

Offers are just the beginning: How to get top dollar for sellers

Is your seller receiving a high number of multiple offers? Here’s how mega team leader Carl Medford ensures his sellers are completely satisfied that they got the best price and terms possible. Continue reading

Do more, stress less: A pain-free approach to productivity

Game-changing improvements without the hustle hype? Christy Murdock offers common sense tips for recharging your productivity and doing more without the stress. Continue reading

How to reel in business with this simple back-to-basics tip

Marketing and brand-building are two of the most important things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail, according to Jay Thompson. Continue reading

3 marketing basics every agent needs, from Coldwell Banker’s CMO

As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading