Tag Archives: back to basics

Put branding first! How to build a business that attracts growth

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If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading →

WATCH: Back To Basics 101 — Send handwritten notes to homeowners

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Founder of ehomes, Micah McNeill-Tyler, shares the threefold benefits of sending handwritten notes to sellers in neighborhoods your buyers like. Continue reading →

10 pandemic-tested truths about homebuying

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Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here’s what lasted. Continue reading →

Pulse: What client objections are you hearing most this spring?

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This week, we want to explore some of the most pressing concerns clients are raising in this red-hot spring market. Just as importantly, we also want to know how you’re responding to them. Continue reading →

3 reasons Instagram isn’t working for you (and what to do)

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To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading →

Stop being a secret agent! 8 real estate conversation-starters

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If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading →

My top Back to Basics tip? Answer the damn phone

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There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the… Continue reading →

10 tips for prepping your listings in this frenzied spring market

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There’s no better time to showcase your listing than spring. With these tips, you’ll be the expert your clients need to sell their home in this fast-paced market and get them top dollar for their sale. Continue reading →

WATCH: Back to Basics 101 — Focus on relationship-building

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Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you. Continue reading →

Pulse: Readers share how they’re staying organized this year

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There’s no better time than spring to tend to the messy parts of your business and shake off the dust. This week, our readers share how they keep their work organized and decluttered. Continue reading →