Tag Archives: back to basics

20 tools to help you create killer video content

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As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you’ll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you’ll n… Continue reading →

Want more sales? 10 lessons in the art of persuasion

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There’s no doubt that the art of persuasion has a critical place in real estate sales. Here’s what agents can learn from bestselling author Daniel Pink’s MasterClass on sales and persuasion. Continue reading →

How one agent uses TikTok to wrangle some of his youngest clients

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A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80 percent of his business using the youth-oriented app. Continue reading →

How to create a timeless business plan

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Whether you’re a newly minted agent or an experienced pro, business planning can be a challenging task. But there’s a simple-to-follow approach that’ll help you create a timeless plan for your business — and it starts by answering these key questions. Continue reading →

Are you prepared for a future crisis? 4 ways to protect yourself

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When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That’s why, to prepare for any future uncertainty, team leaders have to take these important steps now. Continue reading →

New to real estate? How to guide clients through homebuying

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As a real estate pro, it’s your job to help clients pinpoint what they want and then help them find it. If you’re a newly minted agent, here’s what you should be doing throughout your clients’ homebuying journey. Continue reading →

A stinky business: Getting rid of pet odors

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Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings. Continue reading →

10 team-building basics every team leader should know

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Whether you have a large team or are just starting to build your first, there are fundamental principles worth knowing. The basics are the basics for a reason. They work. Here are 10 team-building basics that every leader show know.  Continue reading →