There’s no doubt that the art of persuasion has a critical place in real estate sales. Here’s what agents can learn from bestselling author Daniel Pink’s MasterClass on sales and persuasion. Continue reading
A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80 percent of his business using the youth-oriented app. Continue reading
Whether you’re a newly minted agent or an experienced pro, business planning can be a challenging task. But there’s a simple-to-follow approach that’ll help you create a timeless plan for your business — and it starts by answering these key questions. Continue reading
When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That’s why, to prepare for any future uncertainty, team leaders have to take these important steps now. Continue reading
As a real estate pro, it’s your job to help clients pinpoint what they want and then help them find it. If you’re a newly minted agent, here’s what you should be doing throughout your clients’ homebuying journey. Continue reading
Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings. Continue reading
Whether you have a large team or are just starting to build your first, there are fundamental principles worth knowing. The basics are the basics for a reason. They work. Here are 10 team-building basics that every leader show know. Continue reading
We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world. Continue reading
A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Continue reading
When David Parnes and James Harris started, they decided to focus on Bel Air. They didn’t have any contracts or leads, but by following these four steps — paired with a lot of hard work and dedication — they soon became the go-to leaders in the market…. Continue reading