Clients are the No. 1 source for referrals — especially past clients. They’re in a position to refer business to you because they’ve had first-hand experience with your service. Here’s how to stay on your clients’ minds after the deal is over. Continue reading
Your broker isn’t going to tell you how to make a profit. You are kind of like a backyard chicken, and your broker needs you to produce, so managing your money is up to you. Here’s what you should keep in mind. Continue reading
We asked this question, and, boy, did industry pros respond! Everyone has secrets, tips and wisdom that they wish had been communicated to them from Day 1. Here are just a few of the responses we gathered from the real estate community at large. Continue reading
Here are some of the most common contingency issues plus the workarounds to help you sail through the problems without derailing the transaction. Continue reading
Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading
What’s your lead-conversion rate? Not sure? Winston Murray converts an average of 1 in 17 leads into clients (roughly 5.9 percent). Here are Murray’s top tips for converting Zillow leads. Continue reading
Have you heard of the entrepreneur John Henry? Considering that he’s 26 years old, his two multifamily properties, private equity fund worth $25 million and docuseries on Viceland are quite impressive. Here are his top three marketing tips. Continue reading
Staying in touch with clients in ways that don’t feel like sales calls to them is a challenge every good agent faces. Here are a few client appreciation ideas to get you through the year. Continue reading
Most know that being a real estate agent isn’t as seen on TV. There’s an infinite potential for reward, but parallel potential for risk. And just about everyone hits a slump at some point. So how do you get back on track once you’ve hit a drought? Star… Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience. Continue reading