Tag Archives: bernice ross

‘Do I need to disclose?’ Even more queries ChatGPT can’t answer

By | | Uncategorized
Comments Off on ‘Do I need to disclose?’ Even more queries ChatGPT can’t answer

ChatGPT can be a useful tool, but it spits out a lot of bad advice, writes Bernice Ross. In Part Two of the series, find out what seller information the AI gets wrong. Continue reading →

‘How’s the neighborhood?’ 5 buyer queries ChatGPT gets really wrong

By | | Uncategorized
Comments Off on ‘How’s the neighborhood?’ 5 buyer queries ChatGPT gets really wrong

AI is useful, but it’s far from perfect. Here are five common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation. Continue reading →

Too much competition? 10 branding insights to get you noticed

By | | Uncategorized
Comments Off on Too much competition? 10 branding insights to get you noticed

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading →

This little-known niche helps charities (and agents) get paid

By | | Uncategorized
Comments Off on This little-known niche helps charities (and agents) get paid

Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well. Trainer and author Bernice Ross talks to Cami Baker about this little-understood marketing strategy. Continue reading →

How to put AI to work to make more money in your real estate business

By | | Uncategorized
Comments Off on How to put AI to work to make more money in your real estate business

ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this three-part series, Bernice Ross talks with Jeff Lobb about specific content marketing use cases for ChatGPT. Continue reading →

The hottest tools to add to your AI toolbox in 2023

By | | Uncategorized
Comments Off on The hottest tools to add to your AI toolbox in 2023

ChatGPT is only a sliver of what’s already available in the AI space. Bernice Ross talks to team leader Kendall Bonner and offers a roundup of some of the hottest applications you’ll want to add to your AI toolbox.  Continue reading →

The truth about ChatGPT: What you need to know before you use it

By | | Uncategorized
Comments Off on The truth about ChatGPT: What you need to know before you use it

ChatGPT has taken the world by storm, but it’s not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides.  Continue reading →

Get out of your head! Shut down negative self-talk with these proven strategies

By | | Uncategorized
Comments Off on Get out of your head! Shut down negative self-talk with these proven strategies

Whether you’re in leadership, a broker-owner or an agent, negative self-talk plagues virtually everyone, writes trainer Bernice Ross. Here’s how to turn off that negative voice in your head and move forward anyway. Continue reading →

ICYMI: Here’s a roundup of the trends, buzz and sage advice from Inman Connect New York

By | | Uncategorized
Comments Off on ICYMI: Here’s a roundup of the trends, buzz and sage advice from Inman Connect New York

The biggest takeaway from ICNY for trainer and author Bernice Ross? Regardless of what the market does or whatever the latest whiz-bang technology is, the basics are still the name of the game when it comes to real estate.  Continue reading →

How to create great marketing content in seconds with ChatGPT

By | | Uncategorized
Comments Off on How to create great marketing content in seconds with ChatGPT

We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose signific… Continue reading →