Home office eclipses short commute as a buyer must-have, agents say

Nearly 60 percent of agents surveyed by Homelight said they expect a home office to be a top priority for buyers in a post-vaccine landscape. Continue reading

It’s a jungle out there: 4 tips for mentally preparing buyers

From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey. Continue reading

Price cuts, while rare in this market, often lead to greater profit: Zillow

The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15,000 over ask. Continue reading

Summer market will be hot, but not scorching, economists say at Inman Connect

Daryl Fairweather of Redfin and Jeff Tucker of Zillow said the market would still continue to be strong through the end of 2021. Continue reading

How to take advantage of the backup offer on both sides of the transaction

Agents told Inman that they typically only see a small proportion of backup offers become primary offers, but the tactic can still prove beneficial for both seller and backup buyer. Continue reading

Want to rake in listings? FSBOs hold the key

With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs and rake in the referrals. Continue reading

NAR: Housing market is ‘topping out’ due to inventory shortage

Lawrence Yun, chief economist for NAR, reports that the GDP is back to its pre-pandemic peak, consumers are ready to spend their stimulus checks and single-family housing starts are ramping up. Continue reading