What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading

Howard Hanna launches first rebrand in more than 40 years

The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, the firm has informed Inman. Continue reading

How this broker embraces personal and professional evolution

Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading

Lone Wolf embraces the wild in new logo and marketing rebrand

A forest-rich green monogram with serif font replaces the deep reds and howling wolf profile of earlier efforts. The new designs aim to reinforce the entrepreneurial spirit of the Lone Wolf brand. Continue reading