Show ’em your value: 7 P’s of real estate agent marketing

Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading

What lenders brawled over in Atlantic City: The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a fight that broke out in Atlantic City, Redfin’s call to drop crime data and Jay Thompson’s new app for agents. Continue reading

Corcoran gets jump on 2022 expansion plans with Texas launch

New York City-based Corcoran Group has launched its first affiliate office in Texas, Corcoran Ferester Realty. Corcoran now has more than 150 offices in 31 markets across the United States. Continue reading

Stephanie Anton promoted to president of Corcoran Affiliate Network

Anton, who joined the company in July 2020 as senior vice president of affiliate marketing and growth, will be moving up into the role of president of the Corcoran Affiliate Network as of Jan. 1, 2022, the brokerage announced on Thursday. Continue reading

Treat yo’self: 3 impactful ways to take care of your real estate team in 2022

Many teams had their best year ever, which means now is the perfect time to truly thank the people who got you there. If you have a little extra coin left over from 2021, expansion team leader Adam Hergenrother suggests you give your team what they tru… Continue reading

How agents can take advantage of the Zillow-DPR deal

Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business. Continue reading

Redfin in 2022: Does slow and steady ultimately win the race?

Redfin is an iBuyer, a brokerage and a portal. But the company is also known for taking a more conservative approach to growth than some rivals. Continue reading

Compass will give agents $10K for training and coaching

The 10×10 Business Growth Challenge will pay individual agents and team leaders to participate in various training programs over the course of 10 weeks. Continue reading

Redfin is right: Why crime data doesn’t equate to ‘safety’

Redfin proclaiming that no real estate site should show neighborhood crime data is a pretty bold call to action. Here’s why I agree with it — and why you should strongly consider not displaying those statistics on your websites. Continue reading

Keller Williams expands global footprint to São Paulo, Brazil

Keller Williams Worldwide is now in Brazil, with the impending launch of its new master franchise in São Paulo. The franchisor now has 285 market centers in 50 countries. Continue reading