Pulse: The new marketing strategies you’re trying in 2022

From leveraging Instagram’s nifty Reels feature to introducing interactive floor plans, here’s how our readers are spicing up their marketing plans for 2022. Continue reading

Berkshire Hathaway franchise network adds Tennessee brokerage

Tennessee’s Lakeside Real Estate Group will do business under the Berkshire Hathaway HomeServices brand, the franchise network announced. Continue reading

Howard Hanna Jr., founder of real estate powerhouse, dead at 101

Howard Hanna Real Estate Services founder Howard Hanna, Jr. has passed, according to a family announcement. HHRES is the largest family-owned and operated brokerage in the U.S. Continue reading

Twitter applauds as Berlin votes to wrestle apartments from landlords

“All those in favor of expropriating every house that Zillow owns, say aye,” tweeted one American as Berlin’s vote to seize 240,000 apartments rippled across the globe. Continue reading

How to use Zillow to grow your business in 2021

Find out how this real estate behemoth has been enhancing its services for agents over the past year, especially in its paid platform, Premier Agent. Then, determine whether Zillow is the right fit for your budget. Continue reading

Sell real estate better with AI and fully automated marketing

Your real estate business will be much better equipped to perform well throughout any type of cycle or market condition with a proactive digital marketing strategy in place. Continue reading

What real estate agents need to know about dog spas 

At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients. Continue reading

Converting leads into listings: How to close the deal

We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing. Continue reading

The Real Word: Why Evergrande’s $300B debt matters

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who’s being sued in $4.8 million transaction, and the paint color that can cool a home better than air-conditioning. Continue reading

It’s Realtor Safety Month. Why is no one talking about the pandemic?

The virus is a safety threat that should be taken just as seriously as any other physical threat to our well-being. Take some time to come up with your own on-the-job safety plan. Continue reading