Got your first celebrity client? 6 tips for making an impression

Helping celebrity clients find their dream homes can be tricky. What’s the right approach? How can you impress? Who’s the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading

Inman Handbook on Homesnap

Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month. Continue reading

Top 6 tech reasons agents leave your brokerage

After working with hundreds of thousands of agents across the industry, we understand what drives agents to your brokerage and what drives them away. Some of these reasons are simple to solve; some are foundational. Continue reading

The Real Word: How flippers are combating low inventory

In this edition of The Real Word, Bryon Lazine and Nicole White discuss flipping in a low-inventory market, how nearly half of renters think they’ll never be able to afford a home, and real estate agents on TikTok. Continue reading

80% of real estate brokerages operate from one office: NAR

The National Association of Realtors’ 2021 Profile of Real Estate Firms revealed how brokers are pivoting with enhanced consumer and agent benefits. Continue reading

Real (Estate) Talk: How ‘Women in Real Estate’ are thriving on Clubhouse

Are you ready to harness the power of Clubhouse for your business? Here, Brittany Rose, entrepreneur, Realtor and community connector shares how she built a 54,200-follower Clubhouse community for women in real estate and how you can monetize your soci… Continue reading

3 rules for keeping your brokerage’s branding in check

When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading

Largest indie in Brevard, Florida, joins ONE Sotheby’s International

Founded in 1965, National Realty of Brevard is now ONE Sotheby’s 22nd office along Florida’s east coast. Continue reading

Fewer homes sell in August than last year, a first since pandemic boom

Home sales declined in August on a seasonally adjusted basis, settling in 6 percent lower than the same time last year. Continue reading