How to recruit top agents like the big dogs: Part 2

For small and indie brokers to compete against the big dogs when recruiting, they must be able to articulate their strengths, uncover the agent’s motivation for leaving their present firm and provide them with concrete strategies to help them build the… Continue reading

In Pictures: Inman Connect New York, Day 1

A recap of ICNY’s Hacker Connect and Indie Broker Summit at the Marriott Marquis Hotel, Times Square. Continue reading

2 ‘absolutely awful’ questions agents should hold off asking

So when Anthony Lamacchia, the firm’s chief executive, warns never to start a conversation with a prospective clients by asking these two “absolutely awful” questions, take notice — no matter how unorthodox his advice may seem. Continue reading

Why social gatherings are the new social media

From parades to bustling farmer’s markets agents are taking advantage of weekly social events to cultivate relationships and heighten brand awareness. Continue reading

Keller Williams reveals how its ‘Siri for real estate’ was designed

KW’s successful AI app Kelle was made with input from agents around the country, executives revealed at Inman Connect New York 2019. Continue reading

Indie brokerages see opportunity in era of disruption

Thanks to their uniquely personalized identities in local markets and the advent of affordable new tech tools like Amazon’s Echo devices, independent real estate brokerages are well-positioned to compete against larger national real estate chains. Continue reading

We’re live from Inman Connect New York 2019

Inman Connect New York 2019 is the biggest and most ambitious iteration of our East Coast conferences yet, drawing more than 250 speakers to Manhattan to discuss the state of residential real estate and how to succeed in an increasingly technologically… Continue reading

BHGRE teams with Homespotter to offer free social media tool

Better Homes and Gardens Real Estate is partnering with digital real estate marketing company Homespotter to launch a free branded social media marketing tool for BHGRE agents. Continue reading