Open houses are out: Here’s how to get your name out there

Traditional marketing and growth strategies were upended thanks to the pandemic. But we learned a lot in the transition. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold — without ev… Continue reading

Pulse: Readers share advice for newbies in a shifting market

From pushing forward with your marketing and really knowing your market to offering top-notch customer service at all times, here’s the advice you’d give agents entering a shifting market. Continue reading

Coldwell Banker names new vice president of Global Luxury program

Michael Altneu, who boasts more than 15 years of experience in real estate, most recently at Realm, will report to Chief Marketing Officer David Marine Continue reading

5 secret ingredients to creating buyer loyalty

Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty. Continue reading

11 tips for crafting an offer that won’t get passed over

To keep a leg up on the competition and help maximize your client’s chance of success, you need to make sure that your contract is error-free, clear and organized. Here are some best practices, plus common mistakes to avoid. Continue reading

Watch: New real estate agent onboarding guide 101

Join us for another episode of Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage with Greg Harrelson and Frank Frank Klesitz Continue reading

Overwhelmed by social media? Here’s a step-by-step guide for growth

When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts. Here’s how to approach it. Continue reading

Writing your agent bio? 13 tips for standing out from the pack

Every agent needs an amazing bio for clients to check out as they do their homework, but it can be tough to come up with one, especially if you have little experience. If you’re not sure where to start, here are a few tips (and examples worth borrowing). Continue reading