7 truths new agents need to know about short sales

Short sales can help homeowners in need get out of a financial obligation they can no longer afford ethically — but only if agents handle it right. Here are a few things agents need to consider before handling a short sale. Continue reading

SEO made simple: 2 main things agents should focus on

Optimizing your website for SEO can be a daunting task for a lot of agents — but it’s key to driving potential leads to your business. Here are two simple ways you can improve your site’s visibility. Continue reading

Redfin-owned RentPath names ParkMobile chief exec as new CEO

Jon Ziglar, formerly the CEO of ParkMobile, will lead the newly acquired RentPath’s growth strategy, product expansion and listing integration into the Redfin platform. Continue reading

After a pause, iBuyers are back in a big way: Mike DelPrete

For anyone concerned that the iBuyer model wouldn’t be popular in a seller’s market, the evidence shows that it is resonating with consumers more than ever, and market conditions are in fact fueling its growth. Continue reading

IBuyer offers are clocking in at an average of 104% of market value

Amid a highly competitive market in the first half of 2021, iBuyers began making more competitive offers and expanding the range of homes they were willing to purchase. Continue reading

Riding luxury boom, Realogy reports strong growth in Q2

The company, which tallied $2.3 billion in revenue from April to June, says early results from its iBuyer program are strong and warrant additional investment. Here’s what you need to know. Continue reading

New agents: How you handle rejection can make or break you

People have all sorts of reasons for choosing another agent, and rejection is just part of the job. New agents need to understand and learn how to move past this fast. Here’s why. Continue reading

5 nifty (and thrifty) social media marketing ideas

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading

3 ways agents can help today’s savvy, educated buyers and sellers

Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. However, nothing can replace the expertise and knowledge of an experienced agent. Here’s why. Continue reading

3 looming shifts that could change real estate

Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here’s what agents should prepare for. Continue reading