Tried and true: email marketing is still king of the hill

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading

A company founded and built on human potential

People want to be part of something better. They want to feel like they belong. People want to feel like they’re being heard and that their individuality is honored, that they have the opportunity to contribute and to earn a living which will not only … Continue reading

WATCH: Building a successful business model fast

Listen in to this ICNY discussion to find out how this successful brokerage took a look around the industry with fresh eyes and decided to adjust its business model for even better results. Continue reading

WATCH: Pivoting your business when the market changes

In a changing market, what are the essential steps one must take to pivot and evaluate the path forward? Keller Williams Capital Properties’ Brandon Green leads the discussion with Ben Kinney Companies’ Ben Kinney, Bentley’s North of Boston’s Lisa Seva… Continue reading

Why ignorance is the biggest problem in real estate

Regular columnist Jay Thompson takes a look at earnings news — as well as the industry’s response — and why not really understanding the interworkings of businesses is a massive hurdle in real estate. Continue reading

Douglas Elliman profits collapse amid slower real estate market

Profits at Douglas Elliman fell by nearly 75 percent in 2018, thanks in part to a slower residential market, according to the latest earnings report. Continue reading

WATCH: The tech trends that’ll define 2019

Seventy-eight percent of U.S. internet consumers have said that a brand that provides them with personalized content will have a much greater chance at winning their business. This is just one of the facts that eXp Realty’s Scott Petronis and CoreLogic… Continue reading