Glennda Baker: Don’t chase viral moments. Be authentic

During her Tuesday session, “Building Your Brand: Taking Control of Your Real Estate Success with Video,” Baker shared the keys to branding success as an agent, authenticity and consistency, while weaving in personal stories about her own journey. Continue reading

8 steps to launching your personal brand as a new real estate agent

Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. Continue reading