Communicate value! But how? A step-by-step buyer’s presentation

Need help highlighting value in a buyer-broker presentation? Jimmy Burgess talks with Andrew Undem, who shares his “8 pillars of value” strategy for showcasing client benefits. Continue reading

7 musts for buyer presentations ahead of the commission deadline

Marketing expert Marci James shares strategies designed to help you showcase your value, negotiate commissions with confidence and build a thriving buyer’s agent business in 2024. Continue reading

Dot your i’s and cross your t’s. The paper chase is here: The Download

Ed Zorn, Anthony Lamacchia and others weigh in on buyer agreements, commission sharing and everything you need to know about the new forms. Continue reading

CAR changes commission-sharing on forms following DOJ inquiry

The California Association of Realtors says even though offers of compensation among brokers remain legal, members and their clients should not rely on “historically common practices.” Continue reading

9 post-Sitzer questions we still don’t have answers to

Change always brings chaos and disruption, broker Cara Ameer writes. While many of these issues have been lurking in the background before we knew what Sitzer | Burnett was, they illustrate the work that remains to be done. Continue reading

Objection-handling scripts for the buyer representation agreement 

If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading

3 reasons you should be using a buyer agreement now

According to broker Joseph Santini, buyer agreements are good for buyers and good for buyer agents. Find out more about these valuable tools and how to get them signed. Continue reading

As Sitzer verdict nears, here’s how to protect your buyer commission

While everyone waits and worries about the outcome of the current commission trial, there’s already a perfectly simple solution to defining and communicating with buyers about your commission, writes broker-owner Teresa Boardman. Continue reading