Tag Archives: buyer love letters

Caution! 3 ways your buyer’s love letter could violate Fair Housing

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Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right. Continue reading →

Barbara Corcoran on the $418M NAR settlement: It’s ‘not a big deal’

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Corcoran told Yahoo! Finance she doesn’t believe the effects of the settlement will be as earth-shattering as many make them out to be, but that “the confusion it’s causing is amazing.” Continue reading →

Forget buyer love letters. Craft a perfect offer instead

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If you’re putting together a beautiful, thoughtful offer package, your buyers won’t have to supplement with a love letter. Doora Creative Director Janet Pozos tells you how to impress with your pdf. Continue reading →

You owe it to yourself to challenge buyer love letter misinformation

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Question misconceptions and challenge the status quo to put this powerful buyer tool to work for your hopeful clients, writes trainer Darryl Davis. Continue reading →

WATCH: The right lender can make buyer love letters obsolete

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Not crazy about buyer love letters? Mortgage expert Rick Guerrero says that a great lender can reach out to the listing agent on a buyer’s behalf to offer information and reassurance. Continue reading →

Let’s stay together: Why buyer love letters deserve a second chance

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It’s time to question unfounded legal warnings and negative scenarios that don’t make sense so that we can put this tool to use for buyers, the CEO of Darryl Davis Seminars writes. Continue reading →

Are love letters so bad? Real estate attorney weighs in: Real (Estate) Talk

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Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares he… Continue reading →

Why banning buyer love letters is the right step forward

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This week, Oregon became the first U.S. state to ban buyer love letters officially. This is a massive win for those of us in housing who support anti-discrimination and are fair housing advocates, and it could be a major victory for the industry as a w… Continue reading →

Oregon becomes first US state to ban homebuyer love letters

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Homebuyers have used these so-called “love letters” help their offers stand out, but critics say they leave the door open for discrimination. Continue reading →

10 scenarios that can get new agents ethics violations, lawsuits or worse

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As a newbie, you don’t want to find yourself amid an ethics violation, lawsuit or worse, but it can happen to even the most earnest of agents. Here are 10 hypothetical situations that help illustrate how you can avoid some very real problems. Continue reading →