Tag Archives: Buyer Persona

Here’s the fastest way to reach new real estate clients without breaking fair housing laws

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Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes. Continue reading →

Stop using AI as a Google substitute. Do this instead

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Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading →