Keller headlined his company’s Family Reunion conference Sunday, saying that he doesn’t think flashy new artificial intelligence tools are on the verge of upending the real estate industry. Continue reading
The agents who utilize this technology will become more efficient and productive, freeing up time for building the relationships needed to grow their businesses. Continue reading
The CEO was unapologetic about her mantra “old school is the best school,” while acknowledging that the ability to evolve while keeping agents and clients at the forefront have contributed to the brokerage’s longevity. Continue reading
RESAAS said it’s going to put the software to work on property descriptions to help users at the Premium and Ultimate account levels get over creative hurdles and more efficiently tackle general marketing tasks. Continue reading
We live in an amazing time with unprecedented tools and technology, writes Jimmy Burgess. By tapping into the leverage these tools provide, your business can’t help but grow. Continue reading
Recommendation engines, transaction automation and rapidly evolving chatbots have already transformed how agents, buyer and sellers tackle the housing market, Inman founder Brad Inman writes. Continue reading
We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose signific… Continue reading
If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense, in fact, to do your own writing. Continue reading
At Inman Connect on Thursday, the SERHANT. CEO dished with Inman’s Lockhart Steele on the rise of artificial intelligence, ChatGPT, virtual worlds and a more inclusive real estate industry. Continue reading
AI will impact the real estate industry and improve efficiency in many areas. However, there are certain aspects of the industry that will remain unchanged. Continue reading