Tag Archives: Columns

5 rules for content creation during coronavirus

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Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters. Continue reading →

How to adapt your 2020 business plan in light of coronavirus

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Changing a business plan four months into the year requires an in-depth discussion on how to adapt your prospecting, budgeting and overall strategy to tackle the new reality we find ourselves in at present. Continue reading →

7 steps for recession-proofing your business

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Whether you are a single agent or a broker-owner, your response to the COVID-19 shutdown right now will have ramifications for months and years to come. Here are seven things you need to do right now to take charge of your finances and prepare for what… Continue reading →

Agent Icon makes social media imagery a no-brainer

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The on-demand marketing content provider debuted at Startup Alley two years ago, and at ICNY20, it revealed its newest feature, a slick, text-based social media content service that delivers, usually in minutes. Continue reading →

Start Back to Basics Month by getting comfortable on camera

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Agents are more dependent on video than ever before. We’re creating virtual tours in place of open houses and using video conferencing as a substitute for face-to-face interactions. Like it or not, it’s time to get comfortable on camera. Here are 10 ti… Continue reading →

Let’s officially cancel April Fools’ Day

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You may think it’s absurd to call for an April Fools’ moratorium. Nothing about this situation is funny, and now is not the time. With the level of misinformation out there, why in the world would we want to dedicate a day to perpetuating bad informati… Continue reading →

Making sense of the headlines: How will the housing market fare?

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Looking for a little clarity on this week’s economic and housing news? Windermere Chief Economist Matthew Gardner shares why the housing market is poised for a healthy rebound. Continue reading →

Real estate leaders reveal their vulnerabilities

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At this time, many of us are more willing to be vulnerable — letting our guard down is actually helping us get through this. Continue reading →

3 ways to get buzz for your luxury listing as the market changes

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Now more than ever, we need to drum up new and exciting ways to showcase luxury real estate. Here are a few ideas for what to do now and what to think about for when the coronavirus pandemic subsides.  Continue reading →