Smart-home tech for agents: The basics

Are your clients expressing interest in buying homes with smart gadgets or asking for advice in upgrading? We’ve got the scoop for you. Learn about basic setup, including the importance of strong Wi-Fi and using a hub, here. Continue reading

NAR isn’t going to save you! Focus on your business

Agents all over the internet are lamenting the fact that the National Association of Realtors hasn’t stepped in to stop the madness brought on by third-party search sites and iBuyers infringing on our business. News flash: NAR isn’t coming. It couldn’t… Continue reading

How are franchises faring? NAR study digs into the numbers

The Residential Franchise Report compares key metrics between 28 franchises. Keller Williams boasts the most agents, but more agents joined Berkshire Hathaway over the past two years. Continue reading

How are franchises faring? NAR study digs into the numbers

The Residential Franchise Report compares key metrics between 28 franchises. Keller Williams boasts the most agents, but more agents joined Berkshire Hathaway over the past two years. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

Exiting real estate: How sellable is your business?

Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading

Lesson Learned: Honesty is everything

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading

Expectations vs. reality — don’t set yourself up for failure

It’s a daily challenge that we wrestle with in almost every aspect of our lives: We often have much higher expectations than what is achievable. By setting our expectations so high, we’re setting ourselves up for inevitable disappointments and “failure… Continue reading