Tag Archives: Columns

Keeping It Real: Don’t get stuck on decision-making

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On this edition of “Keeping It Real,” a recurring series on Inman, Peter Lorimer discusses how indecision can immobilize your business and how to avoid it.  Continue reading →

Facing a buyer’s market? 5 pivots listing agents must make

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Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading →

Why everyone deserves a home that isn’t made of cloth

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Real estate trends, combined with out-of-date zoning laws and employment patterns are driving people out of their homes. If our economy is doing so well, then why are so many people living on the streets? Is there something wrong with them, or is it ou… Continue reading →

Studies find that 2017 tax reform has mixed impacts on homebuying

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Who are the winners and losers in the homeownership market after the 2017 tax reform? A trio of studies find that the answer is: “It depends.” Continue reading →

It ain’t over ’til it’s over: Jury’s still out on discounted real estate services

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How do consumers find a transparent picture of what they’re getting when they sacrifice service over price? The short answer is that they don’t. The new business models may be winning over some segments of customers, but the overall war for their heart… Continue reading →

Lead gen game-changer: How geographic layering is growing my business

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What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how L… Continue reading →

What professionals make the best recruits (and how to find them)

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While most people vacation during the summertime, right now is the best time of year to recruit some of the most dependable and profitable agents you can hire. Who are those people? Find out here. Continue reading →