5 ways to hype your listing before it hits the market

As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading

‘Coming Soon is a hot mess’: Here’s why it needs to change

Although it was originally designed to help consumers, “Coming Soon” has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired? Continue reading

The Real Word: How is the end of remote work impacting markets?

This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus. Continue reading

The Real Word: Should MLSs ditch ‘Coming Soon’ status?

In this edition of The Real Word, Byron Lazine and Nicole White discuss the largest MLS in Ohio ditching “Coming Soon” status, the most affordable beach towns in the U.S. and Ray Ellen’s Instagram Reel.
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Ohio’s largest MLS ditches ‘Coming Soon’ status

MLS Now says the status caused “unintended consequences” and has been the most common complaint among agents in the past year. Continue reading

Controversial proposal to require addresses on MLS listings clears hurdle

Proposal now moves to the National Association of Realtors’ board of directors, but bitterness over the Clear Cooperation Policy’s office exclusives exemption lingers. Continue reading

Coronavirus not slowing down NAR’s pocket listing policy

Several MLSs are adding a “Coming Soon” status for the first time as part of the rollout, while others are instituting weighty fines for violations. Continue reading

Coronavirus not slowing down NAR’s pocket listing policy

Several MLSs are adding a “Coming Soon” status for the first time as part of the rollout, while others are instituting weighty fines for violations. Continue reading

Why ‘coming soon’ listings need to be governed

People need to stop thinking of coming soons and pocket listings as identical, they aren’t. The Clear Cooperation Policy needs to pass. Coming soon needs rules codified that are separate from private, off-MLS sales. Continue reading

Pocket listings are bad for consumers — period

The MLS functions because of bilateral cooperation and compensation. You have to “pay to play,” and you pay by providing your listings. You can’t just take from the MLS without giving back. Continue reading