Logic and emotion: 2 approaches that get buyers off the fence 

When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes. Continue reading

3 must-have skills for building rapport with real estate clients

By building rapport, The Agency’s John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come. Continue reading