Tag Archives: content marketing

10 easy daily marketing moves that build your brand and business

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Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading →

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

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Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading →

3 secret AI prompt strategies that supercharge your business

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By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading →

Own your own gate — or be replaced by one of the gatekeepers

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Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own. Continue reading →

5 ways to ensure buyers and sellers choose YOU as their next agent

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From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading →

3 practical ways agents can win on social media right now

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Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Continue reading →

Let’s talk about S-E-O: What agents need to know now

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SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading →

7 tired business strategies that are costing you closings

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Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading →

Being a neighborhood expert isn’t enough anymore 

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If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

With Instagram’s latest update, posts can now boost your SEO

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Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading →