Tag Archives: content marketing

Should you follow everyone who follows you on Instagram?

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Sue “Pinky” Benson tells you how to tell the difference between legit Instagram followers and those who are boosting your count without adding value. Continue reading →

5 types of Realtor videos that put passive prospecting on autopilot

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Video is the most impactful place for you to spend your marketing dollars. Jimmy Burgess helps you ensure you’re doing it right with five types of video designed to get you noticed. Continue reading →

Real estate content marketing trends for 2023

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Implementing robust content marketing solutions will allow agents to prove the value of their efforts, writes content marketing expert Joe Hyrkin, while also enabling them to evaluate and plan new outreach strategies guaranteed to drive engagement and … Continue reading →

9 ways to get new clients without having to door-knock

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Door-knocking can feel invasive, and some agents might even find it a little intimidating. Coach and trainer Darryl Davis offers a variety of great alternatives with solid ROI. Continue reading →

9 Instagram mistakes that make you look unprofessional

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If you want to stand out on Instagram, the things you do matter, writes Laura Viñalet, all the way from the content you choose to the follow-up analytics you evaluate. Continue reading →

The agent’s guide to creating handwritten notes

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Writing notes is not just about ticking off a box on your to-do list or even having good manners. It’s about delighting the recipient with a heartfelt, sincere and, most of all, personal form of communication. Continue reading →

The agent’s guide to testimonials and reviews

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Word of mouth (the digital kind) comes from online feedback in the form of reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones. Continue reading →

Find out how this LA agent pulls 80% of his clients from YouTube

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Darren Kriz’s journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning. Continue reading →

10 killer call-to-action strategies for real estate agents

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A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes. Continue reading →