Tag Archives: content marketing

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Does your social media suck? Take this summer marketing audit

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If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading →

Everything old is new(?) again when it comes to marketing your listings

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As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →

10 easy daily marketing moves that build your brand and business

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Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading →

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

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Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading →

3 secret AI prompt strategies that supercharge your business

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By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading →

Own your own gate — or be replaced by one of the gatekeepers

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Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own. Continue reading →

5 ways to ensure buyers and sellers choose YOU as their next agent

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From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading →

3 practical ways agents can win on social media right now

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Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Continue reading →