Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading

7 tired business strategies that are costing you closings

Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading

Being a neighborhood expert isn’t enough anymore 

If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading

With Instagram’s latest update, posts can now boost your SEO

Learn how to become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes. Continue reading

7 ways to generate high-intent leads (without paying a dime)

You don’t need to feed the machine to succeed, coach Darryl Davis writes. You just need a smart lead-gen strategy, a service-first mindset and a little hustle. Continue reading

Supercharge your summer marketing: The Download

After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity. Continue reading

Easy-peasy tech automations (with no learning curve required)

Text replacements and keyboard shortcuts are the OGs of automation, broker-owner Amy Stockberger writes. They’ve saved her business hundreds of hours and thousands of decisions. Continue reading

Why my new URL will end in .realtor or .realestate

As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing. Continue reading

6 creative strategies to refresh your marketing now 

Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects. Continue reading

Your city just got ranked. Now put it to work for your business

Buyers are paying attention to “best-of” rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business. Continue reading