Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and a some follower-fueled magic. Continue reading
How balanced, innovative marketing is winning and bringing agents quality leads, popular listings and a strong brand reputation. Continue reading
Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading
Early in her career, Kaitlin Hannig found a supportive group of female real estate agents on Instagram and quickly realized the social platform could help grow her business. Two years later, 75 percent of her business is generated that way. Continue reading
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere. Continue reading
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading
Learn more about a North Carolina “pay-for-play” scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need. Continue reading
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading